Our Patented Overlay Technology
Equipping platforms with super powers
TV displays remain the central fixture of living rooms, continuing to command attention and shape shared social experiences. Unlike mobile or desktop screens, the television provides unmatched screen dominance and shared emotional context, making it a powerful medium for brand engagement.
Many CTV players face a fundamental tradeoff. When they control the operating system, its capabilities are often limited. When they adopt a more capable third-party OS, control over monetization and data vanishes. In addition, the broader CTV ecosystem is still fragmented, with inconsistent standards, isolated tech stacks, and poorly aligned interests. Well-optimized value chains are typically locked inside walled gardens, while open solutions remain underpowered.
The foundation: system‑level integration without OS replacement
Architecture
Runs as a firmware-deployed layer that sits alongside the launcher and never replaces it. It exposes overlay surfaces for placements and widgets, uses remote-friendly controls only, and unloads when not visible to conserve memory and CPU. System dialogs and critical UI remain untouched, and rendering follows TV-safe frame pacing for smooth motion.
Deployment
Delivered as a signed bundle with packaging that supports delta updates and A/B channels. Rollouts are staged by cohort and region with live telemetry, so issues can be caught early and a one-step rollback or remote kill switch can be applied if needed. QA gates cover boot, resume, memory stability, and long-run tests before widening coverage.
Compatibility & Requirements
Supports leading SoCs and OS variants; a detailed compatibility matrix is available in Technical Documentation. Integration observes small memory and CPU budgets, standard networking permissions, and OEM signing rules. Localization, time zone, and power-state behaviors are verified per SKU so legacy devices remain fully compliant.
Controls & Safety
Operates with a minimal permission set, isolated services, and signed updates. Access is role-based with audit logs for configuration changes, and all control actions are reversible. Consent handling follows regional policy, and watchdogs monitor health so the overlay can disable itself safely if thresholds are exceeded.
