The Mighty Orchestration Engine
Context aware delivery for privacy first CTV
Great screens need smart delivery. The overlay creates premium moments on the TV; the orchestration engine decides what fills them. It turns on-device context into practical plans, aligning placements with intent-rich moments like power on, home, discovery, and idle. Signals stay on the TV, policies live in the cloud, and decisions respect regional consent, so relevance improves without personal identifiers.
The engine blends two pieces: an intelligence layer that raises ad effectiveness and efficiency, and an operations layer that keeps delivery secure, smooth, and aligned with platform-owner expectations. It applies guardrails for suitability, balances demand across formats, enforces clean frequency at the household level, and writes clear events for independent checks. Forecasts set expectations before launch and live controls keep pacing on plan, so advertisers see results they can defend and platform owners get predictable operation with the right safeguards.
What it does
Context-aware delivery
Matches campaigns to the moments people actually notice on the big screen, not just whatever inventory is available.
Cohort-based planning
Builds privacy-first, on-device cohorts and pairs them with objectives while the UI remains unchanged.
Clean frequency and pacing
Enforces household-level caps across placements and dayparts so exposure stays balanced and predictable.
Suitability and adjacency controls
Applies brand and genre rules, protects kids areas, and avoids sensitive content by design.
Balanced demand and formats
Rotates creative to prevent fatigue, prefers sponsorship when modules add value, and shifts weight by region without touching the UI.
Clear events and reporting
Emits consistent events for viewable time, interactions, and QR engagement so buyers and owners read one source of truth.
Two pillars, one engine
1
Intelligence layer
Maximizes effectiveness and efficiency by turning live, VOD, and app usage into actionable audience insight and practical yield plans. Privacy-first cohorts combine with ready-made segments so teams can launch fast, then refine with custom builds when needed. Forecasts show expected reach, attention time, and frequency before flight, while live controls keep pacing and budget on plan. The outcome is better match quality, cleaner frequency, and higher value for clients without touching the UI.
2
Operations layer
Keeps delivery secure and smooth for platform owners with policy enforcement, resilience, and auditability that actually hold at scale. Role-based access, approval flows, and a full change log make controls enforceable and accountable. Rollout cohorts, kill switches, and reversible updates protect viewers and revenue when conditions change. Regional consent, data minimization, and encryption policies are applied consistently so partners get dependable operation and clear governance.
